Pluto TV to Launch in France With 40 Curated Channels
The service, which doesn’t require a registration, will boast 40 curated channels for French audiences with a library of content from ViacomCBS brands, as well as third-party content from international and French publishers, broadcasters and distributors.
The channels featured on the service will include Pluto TV Ciné, Pluto TV Action and Pluto TV Drama, and the content available will span films, TV series, kids, animation, reality TV, lifestyle, crime and investigation, comedy, sports and documentaries.
Pluto TV will be the first free ad-supported television service to bow in France and will be available on all major streaming devices via the Pluto TV browser, or via Apple TV, Android TV and Amazon Fire TV, among others.
“The launch of Pluto TV in France marks an important step for the growth of our company’s streaming presence in Europe,” said Olivier Jollet, the senior VP of emerging buinsess for ViacomCBS Networks for Europe, Middle East, Africa and Asia.
The executive said he believes Pluto TV’s “market-centric approach and extensive reach (will) transform the French streaming and television market, both in terms of consumer experience and a sales offer.”