Audiences did not heed the title of “Come Play,” a terrifying thriller from Focus Features and Amblin that debuted in U.S. theaters this weekend. The PG-13 horror film generated $3.15 million from 2,183 screens, a weak result but still enough to lead sleepy box office charts.
Moviegoing has been incredibly slow in North America because theaters New York City and Los Angeles, two vital markets, remain closed. With those venues shuttered, studios are wary of releasing big-budget potential blockbusters. For the time being, studios are siphoning off smaller movies like “Come Play,” supernatural thriller “The Empty Man” and family flick “The War With Grandpa.” It’s a chance for theater owners to offer audiences new product, sure, but such offerings are hardly moving the needle for ticket sales.
Analyst David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, referred to the opening weekend of “Come Play” as “soft.” However, he noted that “Like all recent wide releases, ‘Come Play’s’ theater count is somewhat low and in line with the proportion of theaters closed across the U.S.”
“Come Play” sold the most tickets in Dallas, followed by New York — despite New York City venues still shuttered. Drive-in theaters have been a boon during the pandemic, and this weekend was no different. Mission Tiki Drive-In near Los Angeles and West Wind Sacramento 6 Drive-In were among the highest-earning theaters. Directed by Jacob Chase and starring Gillian Jacobs (“Love”) and John Gallagher Jr., “Come Play” follows two parents as they attempt to protect their young son from getting abducted by a villainous humanoid creature. It cost $10 million to produce.
Since launching over the Columbus Day holiday weekend, Robert De Niro’s “The War With Grandpa” has made $11.2 million in total. The comedy landed at No. 3 on charts this weekend after adding another $1.1 million from 2,365 screens.
“The Empty Man,” from Disney’s 20th Century Studios, plummeted nearly 60% from initial weekend sales. It scraped together $561,000 this weekend for a North American total of $2.2 million.
Elsewhere, Paramount unveiled “Spell” on premium video-on-demand and in 369 theaters, where it brought in $210,000.
In honor of Halloween, Disney brought some spooky holiday favorites back to the big screen, including “Hocus Pocus” ($456,000), “The Nightmare Before Christmas” ($386,000) and “Monsters Inc. ($232,000).
Sluggish box office sales come as parts of Europe are enacting new lockdowns, prompting theaters in England, France and Italy to close down again. In the U.S., there are concerns that chilly temperatures during winter could cause coronavirus to continue surging.
“The cold, indoor weather is going to be a challenge around the world,” Gross said.