The former Democratic VP’s presidential campaign late Friday launched “Build Back Better With Biden,” a custom map in “Fortnite” located in “Reboot City” that encourages players to vote and play games tied to Biden-Harris platform themes. After arriving at the No Malarkey Station, visitors can play up to six mini-games centered on such topics as clean energy, eco-cleanup, 5G broadband buildout and research.
At this point, it’s largely preaching to the choir, and Biden’s “Fortnite” drop-in comes as a record 90 million Americans have already cast their votes. But the campaign’s use of the game to promote its messaging is another notable recognition by Democrats of the power of video-games to reach millions of potential voters (despite the fact that “Fortnite” is currently not available on Apple platforms amid a legal spat between Epic and Apple over the tech giant’s App Store policies).
Guess what? We just launched our Build Back Better Fortnite map.
Any “Fortnite” player can create their own custom map using Fortnite Creative, the sandbox game-within-a-game tool that Epic launched in early 2019.
“With voting underway and days until Election Day, we are continuing to meet people everywhere they are online and offline with innovative and thoughtful activations,” Biden-Harris digital partnerships director Christian Tom said in a statement to Mashable, which first reported on the activation. The “Fortnite” map is aimed at “engaging players in a substantive, approachable and fun way to reach and mobilize voters.”
Similarly, the Biden-Harris campaign last month set up an exclusive island in Nintendo’s hit “Animal Crossing: New Horizons” social game. And Rep. Alexandria Ocasio-Cortez (D-N.Y.) drew hundreds of thousands of viewers on Twitch where she played “Among Us,” the popular murder-mystery game, alongside Rep. Ilhan Omar (D-Minn.) and top Twitch livestreamers.